About Brian Wisniach

This is either incredible news or the most terrifying experience you’ve had. Most likely, it’s a little bit of both.

Everyone has opinions about the best time to send a push notification. Far fewer senders actually open their own campaign data to check whether that opinion applies to their app.

Three messaging moments most brands aren't using well (or aren't using at all) and how to leverage them.

Before a user has done anything inside your app, you already have a handful of usable datapoints to leverage for retention.

The version of your job worth having is the one where you're still the expert. You're just no longer the only one who can prove it!

We’re halfway through the year, and there is no better time to talk about messaging stacks that are in the need of some serious love.

Ready to draft your next win-back journey before you've finished your coffee? Meet your two new AI teammates, for two different jobs.

Every team has a list of things they'd like to automate, but an (often unexpected) mistake is picking based on what sounds sophisticated.

There's a user who opens your app every Monday, and has been for six straight months. Are you getting the most out of this relationship?

The gap between what a text message can do and what your customers expect is getting wider. Here's what two of the most common text campaigns look like when you upgrade from SMS to RCS

Some of your most reachable users will never open your app again. Here's how to build a text-only relationship with them, and how RCS makes it worth doing.

A competitor just shipped a clone of your product's best feature. Here's a week-by-week playbook for protecting your user base and building the early warning system that makes you harder to disrupt next time.

AI is compressing discovery into single answers. The brands that thrive will be the ones with direct, opted-in audiences they can reach without depending on algorithms or search rankings. Here's how to build that.

Static win-back campaigns react after users churn. Dynamic re-engagement systems respond to cooling signals before they leave. Here's the structural difference and why it matters for retention.

Learn how to design automated cross-channel journeys that deliver value in short mobile sessions, with real workflow examples you can build in OneSignal.

AI is now deciding which notifications your users actually see, and the brands adapting to that shift are already pulling ahead.

The era of mass volume sending generated the exact behavior data that teaches today's AI-filtered platforms what "unwanted" looks like.

In 2026, the apps that win retention will diagnose intent early, segment dynamically, and build participation loops AI can’t copy.

When every message assumes full focus, users learn to tune everything out.

RCS Business Profiles transform brand messaging from anonymous texts into trusted, recognizable conversations across Android and iOS.

Most people aren’t always “churned” in January; they’re just recalibrating. Try these 7 tactics to win back users during the post-holiday slump using every channel in your stack.

A practical guide to deciding when to use push, IAM, or RCS — and how to orchestrate them into a high-performing engagement strategy.

From real-time personalization to retention-by-design, Surge London delivered a masterclass in modern mobile engagement. We’ve distilled the top lessons every marketer and PM can put into action today.

Most marketers still build campaigns by channel. Don't be like most marketers. Here’s how to rethink engagement and outperform your competition.

Most retention problems aren’t caused by bad products... they’re caused by bad choices presented to users. Learn how to design your messaging for decisions that lead toward long-term loyalty.